Legacy Cereal Company is the bold new brand that not only brings nutrient-value to our morning breakfast but disrupts the cereal aisle altogether. We are innovative in our approach to our brand. We have seen the food deserts that are primarily in low income urban and rural areas around the country and want to be the brand that changes this. We want to address the inequalities head on.
Our purpose is to educate consumers on the importance of healthy breakfast meals while leading a socially conscious conversation about representation. How do we do this? With our initiative Operation Love we are finding creative ways to speak to families on nutrition and wellness. We also want to inspire young future BI-POC entrepreneurs by offering college scholarships so they can manifest their dreams.
The vision for Legacy Cereal Company is not only to be a leading cereal brand with high nutritional value, but also an incubator and accelerator program for future BI-POC CPG founders. We look forward to taking our past experience and making it easier for the next generation. The time is now.
To quote the late Representative John Lewis: We must be headlights, not taillights.